For over 30 years, Tipicità has been promoting Italian places, talent and traditions through immersive experiences, shared projects and international networks. An evolving ecosystem that expresses the authentic soul of the Italian lifestyle.
Festivals, thematic events and curated experiences designed to showcase Italian culture in all its forms: food and wine, tourism, design, science and sustainability.
Shared projects developed with universities, companies and institutions to promote authentic Italy worldwide through innovative formats and strategic collaborations.
Tipicità is a connected space linking people, places and stories, helping support the sustainable growth of local communities and emerging destinations.
Tipicità è un ecosistema vitale, fatto di esperienze, persone e luoghi che trasformano l’identità italiana in valore globale.
For more than thirty years, Tipicità has been promoting authentic Made in Italy through a system that brings together local territories, innovation, research and creativity. It is not a museum of the past, but a living platform where local identity engages with the world.
The strength of Tipicità lies in its ability to synthesise the excellence of Italy: from local roots to the “F” that symbolises the Italian lifestyle — Food, Fashion and Forms — within a coherent, dynamic narrative open to the future.
Tipicità Festival is the living expression of this energy: an event that gives voice to territories every year and transforms local value into global opportunities, creating lasting relationships between communities, businesses and cultures.
For years, Tipicità has been showcasing the excellence of the Marche region on international stages, building strategic connections and long-term transnational collaborations.
A unique model in Italy: a public-private partnership built on a network of more than 300 organisations working together to generate value through culture, innovation and a shared vision.
Tipicità brings local territories to the global stage through high-profile events and targeted networking strategies. It offers brands the opportunity to align with values such as authenticity, excellence and innovation, gaining visibility, prestige and access to national and international markets.
Tipicità began as a pioneering event created to promote the gastronomic excellence of the Marche region, laying the foundations for a one-of-a-kind experience.
Tipicità explores new connections between local communities.
A bridge of knowledge and flavours between the Arctic and the Mediterranean.
The festival evolves by welcoming new expressions of local value. Alongside the region’s food and wine specialities, it now embraces tourism, fashion and high-end craftsmanship, offering an integrated vision of what “Made in Marche” means today.
Dubai and Abu Dhabi - UAE
Tipicità è chiamata a collaborare all’importante appuntamento di valorizzazione dell’italian style
“Feeding the Planet, Energy for Life” is the slogan of this landmark event, where Tipicità plays an active role in Milan together with a wide network of Italian and international partners.
Tipicità on a cooperation mission with entrepreneurs and institutional representatives.
New York - USA
Food, fashion and eco-design from the Marche region showcased in the Big Apple.
Tirana and Vlorë – ALBANIA
Ottawa and Montréal – CANADA
Dar es Salaam and Zanzibar – TANZANIA
Over the past decade, Tipicità has strengthened its mission and expanded its reach, establishing itself as a national ecosystem for promoting Italian excellence and the most authentic “micro-Italies”.
Tipicità presents the idea of an Italian experience to a global audience.
Official presentation in Paris of the Italian cuisine candidacy for UNESCO Intangible Cultural Heritage status.
Tokyo and Osaka – JAPAN
The “Taste Marche Experience” travels across Osaka, Kyoto and Tokyo as part of Marche Region Week at Expo Osaka.
Bahía Blanca, Buenos Aires and Ushuaia – ARGENTINA
