Grand Tour delle Marche

Connect, ignite, grow and innovate!

An innovative place-based strategy for villages and local communities.

Immersive experiences, destination storytelling and sustainable micro-tourism.

Where the journey beganL'inizio del viaggio

In 2015, as Italy was preparing to host Expo Milan, a new way of telling the story of the Marche region began to take shape. That idea became Grand Tour delle Marche, a project promoted by Tipicità in partnership with ANCI, the National Association of Italian Municipalities. Created for Expo visitors and, more broadly, for travellers looking for authentic Italy, it connects events, historic villages, local food culture and craftsmanship across the region. More than a calendar of destinations, it is a journey designed to turn the Marche into a lived, memorable experience.

A community-driven platform

Grand Tour delle Marche is a community-driven project. Each stop is created through the meeting of strategic vision and local energy. Municipalities, associations, producers, cultural organisations, tourism operators and citizens all play an active role in shaping the experience. At the same time, the project connects different events and communities, generating synergies, cross-pollination and new opportunities for local development.

A flexible model

Grand Tour delle Marche is a community-driven project. Each stop is created through the meeting of strategic vision and local energy. Municipalities, associations, producers, cultural organisations, tourism operators and citizens all play an active role in shaping the experience. At the same time, the project connects different events and communities, generating synergies, cross-pollination and new opportunities for local development.

An incubator for local experiences

More than a promotional platform, Grand Tour delle Marche acts as an incubator for local experiences. It can strengthen what already works, reactivate what needs new energy and support the creation of entirely new ideas. Its real value lies in its ability not only to tell the story of a region, but to help activate it through tourism, culture and community participation.

LIVE THE JOURNEY

Play Video